Free throws at Lawler Arena have taken on a new meaning this season, as inflatable tube men in yellow and blue now add energy and humor to the stands. These additions are part of broader efforts by Merrimack College Athletics to revamp the game day experience under new athletic director Joe Foley, who assumed his role in May.
Lawler Arena now serves as the home for both men’s and women’s basketball teams, with quick turnarounds allowing hockey teams to use the same facility. This change has led to increased excitement and higher attendance, including a recent sold-out men’s basketball game.
“The student body and fans at Merrimack College have really turned Lawler Arena into a true home-court advantage for our teams,” Foley said. “I’m thrilled with how we’ve been able to enhance the game day atmosphere, and in turn, support our student-athletes to help them perform at their best.”
Several updates have contributed to the improved environment. The arena features an upgraded lighting system and video board displaying in-game highlights and clips that highlight student-athletes’ personalities. New programs encourage student participation, such as “Augies on the Go,” which offers alcoholic beverages at low or no cost. Concessions have expanded with promotions like ‘Dolla Dogs nights, selling hot dogs for $1.
Giveaways reward enthusiastic students; prizes include televisions or Xbox consoles for those who cheer the loudest. Free merchandise has become standard practice—on Valentine’s Day, pink t-shirts reading “I love MC Basketball” were distributed as part of #Play4Kay, supporting women’s cancer initiatives.
Community outreach is also emphasized by inviting youth athletes from North Andover and neighboring towns to attend women’s basketball games and other events.
Entertainment extends beyond sports action during games. Recent halftime shows included Red Panda, an acrobat known for balancing bowls atop her head while riding a unicycle, and the Air Elite Dunkers who performed when Merrimack hosted Marist. The upcoming matchup against Siena will feature Christian & Scooby from “America’s Got Talent.”
Alina Porzio, Assistant Athletic Director for Game Atmosphere and Spirit—and a Merrimack alumna—has witnessed these changes firsthand.
“The game day atmosphere certainly has evolved pretty quickly,” Porzio said. “There has been a huge shift in student attendance as well as the energy in the arena. Students are really excited to see how well the teams are performing, and they are excited to be part of what is happening.”
On-court success has added to school spirit: The men’s basketball team leads MAAC standings approaching a possible conference title; men’s hockey recently defeated nationally ranked Boston College; women’s basketball is peaking ahead of its tournament; and women’s hockey claimed wins over UConn and Holy Cross within four weeks.
As improvements continue at Merrimack Athletics events, organizers expect enthusiasm from students and fans will remain strong throughout future seasons.
